Women in Wind 2020 Q&A: Kasia Lindegaard
The Women in Wind Global Leadership Program sat down with Kasia Lindegaard, one of this year’s Mentors, to chat about her pathway to renewable energy and issues facing women in the wind sector.
Kasia is the Head of Marketing & New Product Concepts at SCADA International, where she is responsible for global marketing and communication strategies including branding and implementation and development of new product concept across multiple renewable sources as wind, solar PV and hydro. Kasia is responsible for all business segments, from hardware and software to consulting, and brand recognition and value-adding is a key in all her strategies.
Before joining the renewable industry and SCADA International, Kasia gained 15 years of experience from the ingredients and food industry, having global roles within Corporate Strategy, M&A, Business Development and Marketing. Kasia is based in Silkeborg/Denmark, and has a degree in Master of Science (M.Sc.) in Economics and Business Administration from Aarhus School of Business and is also an IPMA certified project manager.
How did you first become interested in renewable energy and joining the clean energy transition?
Working in the food industry for several years, I experienced an increased focus on sustainability, which is largely driven by consumers who are still getting more and more concerned about the impact that food consumption has on our climate. So the idea of working around a mindset of limiting our global footprint was something that engaged me long before I joined the renewable industry. Working in a company that actively supports energy producers to utilize their assets, and thereby produce more sustainable energy, was a natural next step for me.
Tell us about your expertise and passion in the sector. How has this business area changed over the course of your career so far? For you, what is the next “space to watch” in renewable energy?
As a marketing professional, I’m always interested in telling the right stories that will catch people’s attention, and I think the wind industry as a whole has many exciting stories to tell. The wind industry has been on a journey consisting of assets producing green energy to becoming highly specialized energy producers, with a continuous focus on optimization. My passion lies in enabling those stories to spark change in people’s opinions and their actions, and in this way give my small contribution to making renewable energy the preferred choice.
I would say, the next trend to watch is definitely the storage of energy. As soon as we have control and perfect utilization of wind energy storage, that is when we can really make a difference in the production of green energy and start to expand to geographical areas where renewables have not yet gained a foothold.