The State of Wind Power

Virgin Unite

As an innovative floating wind turbine is launched off the Portuguese coast, and the Germans start touting wind farms to tourists, we asked Morten Albaek, Group SVP & CMO of Vestas about the state of the wind energy industry, and a little about himself too.

Vestas is the world’s leading wind power company, and Denmark is known for its progressive approach to renewables. Could a business like Vestas have been started in any other country?

It’s difficult to say. Denmark was a pioneer in developing commercial wind power during the 1970s. As concerns over global warming grew in the 1980s, Denmark found itself with relatively high carbon dioxide emissions per capita, primarily due to the coal-fired electrical power plants that had become the norm after the 1973 and 1979 energy crises.

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