Global studies reveal 85% of consumers want more renewable energy

Two global studies commissioned by Vestas reveal 85% of consumers want more renewable energy and 49% show a willingness to pay more for products made with renewable energy, while corporations are continuing to show preference for investing in renewable energy.

This data is drawn from two global surveys: the Global Consumer Wind Study 2012 (GCWS), an annual survey produced by TNS Gallup, about consumers’ preferences for renewable energy, and the Corporate Renewable Energy Index Report 2012 (CREX), an index of companies that use renewable energy voluntarily, prepared by Bloomberg New Energy Finance.

The CREX study found global investment in new renewable capacity has continued to rise. In 2011 net investment in renewable power capacity outpaced that of fossil fuel generation ($237bn for renewables versus $223bn for additional fossil fuel generation).

The GCWS showed that 45% of consumers surveyed perceive climate change as one of the top three challenges facing the world today while 62% of respondents say they would be more willing to buy products from brands using wind energy.

“The evidence presented by the surveys is extremely encouraging, clearly showing that consumers are demanding more renewable energy in the grid and are showing a willingness to pay a premium price for products made with renewable energy,” says Morten Albaek, Vestas Group Senior Vice President of Marketing, Communication and Corporate Relations.

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