Consumer Demand For Climate Solutions Leads To Expansion Of WindMade Label

WindMade welcomes more renewables 

Supported by UN Global Compact, WWF, GWEC and Vestas, WindMade announces development of new renewable energy label to recognize a wide variety of renewable energy sources

Doha, 4 December 2012. The WindMade organisation announced today the development of a new consumer label for companies and products made using renewable energy. This will be backed by the UN Global Compact, WWF, Vestas Wind Systems, and the Global Wind Energy Council, the partners behind the WindMade eco-label. This move was declared at
a press conference during the COP18 climate negotiations in Doha.

“Expanding WindMade is a natural progression, and this move follows strong demand from the market,” said Steve Sawyer, WindMade’s Chairman. “Today’s announcement will allow us to engage a wider range of interested partners and supporters for this new renewable energy label, which is built on the success of WindMade.”

WindMade was launched in 2011 as the first global consumer label for companies powered with wind energy. A range of major global companies including Motorola, Bloomberg, Deutsche Bank, Widex and BD (Becton, Dickinson and Company) have already adopted the WindMade label to demonstrate their commitment to using renewable energy in their operations.

“Both the private sector and consumers have a critical role to play in addressing climate change, and the value of voluntary corporate action cannot be emphasised enough,” said Christiana Figueres, Executive Secretary of the UNFCCC. “The aim of WindMade to foster corporate commitment to renewable energy and to raise consumer awareness for climate solutions is an important complement to intergovernmental policies.”